Breast Cancer Problem - Free Essay Example

Sample details Pages: 4 Words: 1056 Downloads: 5 Date added: 2019/02/06 Category Medicine Essay Level High school Tags: Breast Cancer Essay Did you like this example? This is a horrible disease that is attacking many women as well as men each day. Although it is known for men to develop the disease, it is mainly common among women. I have several friends and one real close friend that has battled with breast cancer. Don’t waste time! Our writers will create an original "Breast Cancer Problem" essay for you Create order Between the treatment, surgery and the pain one goes through, it is awful. Personally, my oldest daughter and myself have dealt with what is known as borderline cells and had to surgically have them removed. It was a very scary time for both of us. Breast cancer is one of the top ten most common cancers among women in the United States and it is one of the increasing public health problems that we have today (Starr, Biology Life Science, 11th edition). Description Breast cancer develops in breast tissue, usually in milk ducts or glands. At the beginning, breast cancer starts as a malignant tumor, a cluster of abnormal cells, which grow and invade surrounding healthy tissue (UAB Medicine 2018). Depending on the type of breast cancer and when it hits the blood system, the breast cancer can travel rapidly. Lumps that can be found in the breast are called signs of early detection. It is important for a woman to be familiar with her on breast so she might detect any changes to the nipple or the outer part of the breast. Sometime there is pain associated with the lump or abnormal of the outer skin to give a clue that something is wrong but not always does the individual feel the pain or discomfort as the first sign. Another sign can be discharge (clear or bloody) from the nipple of the breast. The changes in the breast are due to that tumors grow without the normal support of the connective tissue. Unfortunately, breast cancer does not stay within t he means of the breast. Breast cancer can spread to the bones, the liver and the lungs. This horrible cancer and the painful treatment alone, weakens the immune system. When the cancer metastasis to the bones, and with the persons weaken immune system, the bones can easily be broken and hard for healing. If the cancer metastasis to the lungs, the person can develop difficulty in breathing, a persistent cough can develop and even pneumonia. Lastly, if the cancer metastasis to the liver, the person can develop abdominal pain, jaundice and problems with clotting of the blood (Mayo Clinic 2018). Some of the symptoms other than soreness of the breast can be but not limited to, extreme fatigue, nausea, no appetite, lack of energy and weight loss. Diagnosis In most cases accurate breast cancer diagnoses is done through a diagnostic exam from a physician. The most classic symptom from early detection of breast cancer can be finding a lump in the breast or armpit. At the present time breast cancer remains unexplained. It is important to know your family health history as of can play a important roll in your health and help the physician. First degree relatives, (Mother, sister, daughter) are most important in estimating risk. Several second-degree relatives (grandmother, aunt) with breast cancer may also increase risk (Wiseman, 2000). Treatment With the treatment and early detection in today’s medicine, breast cancer survival rate has dramatically increased, Chemotherapy is linked to reducing the recurrence of cancer and it’s deaths by a little under fifty percent (Davis 2016). There are two surgical procedures that can be done. The first being a lumpectomy (removal of only the lump) and the other being a mastectomy (removal of entire breast). After the surgeon has done the procedure he will decide if radiation (high energy x-ray or gamma rays, which target a tumor or post-surgery tumor) or chemotherapy is needed. The purpose of chemotherapy is to destroy cancerous cells that are present. Chemotherapy is often given in cycles, a treatment for a period of time, followed by a recovery period, then another treatment can be administered before surgery to shrink the tumor and sometimes make the breast conserving surgery possible rather than a mastectomy (Howell 2014). Conclusion Breast cancer is painful and a individual can suffer long term effects. My dear friend still suffers from weaken bones, nerve damage and breathing difficulties. The last report when she reported back to MD Anderson Clinic was a answer to prayer, no cancer cell noted. In the 1960’s, only thirty-five percent of women diagnosed with breast cancer in the United States would have been alive ten years later, by the mid 1990’s that figure was seventy-seven percent and today the percent is even higher (Grayson 20120. With each day, researchers are finding more to help with higher survival rates. Since we can not control our age or our genetic make-up, we can practice other preventions of breast cancer. A person can practice in their day to day life style to maintain a healthy weight, limit the fat in your diet, limit alcohol consumption and see you physician at least once a year for a complete check-up. Until there is a sure cure people will still lose their life to this dreadf ul disease. Spreading the word and financial support can help paved the way for a brighter future for our children and grand-children. I am so thankful that God allowed the survival of my life long friend. We have known each other since we both were in diapers. I cannot image this world without her glowing personality, beautiful smile and sweet friendship. She has truly blest not only me but everyone she comes in contact with. ? References Star, Biology Life Science, 11th Edition(custom) Ricks, D. (2005). Breast cancer basics and beyond: Treatments, resources, self-help, good news, updates. Alameda CA: Hunter House. Hartmann, L. C., Loprinzi, C. L. (2005). Mayo Clinic guide to womens cancers. Rochester, MN: Mayo Clinic. Rodriguez, M. A., Walters, R. S., Burke, T. W. (2012). 60 years of survival outcomes at the University of Texas M.D. Anderson Cancer Center. New York: Springer. Breast cancer research: An overview. (1988). Bethesda, Md.?: National Cancer Institute, Office of Cancer Communications. Mammograms save lives: Susan G. Komen Breast Cancer Foundation:. (2001). Springfield, IL: Illinois Secretary of State, Dept. of Vehicle Services. National Cancer Institute. (n.d.). National Cancer Institute (NCI). Johanson, P. (2008). Breast cancer prevention. New York: Rosen Pub. Rosen Central. Johnston, G. S., Jones, A. E. (1980). Breast cancer diagnosis. New York: Plenum Medical Books Company.

Hospitality Operations Management - 4189 Words

Hospitality Operations Management Operations management concerns with managing of resources that directly produce the organization’s service or product. These resources are brought together by a series of processes so that they are utilized to deliver the primary service or product of the organization. Thus, operations is concerned with managing resources through transformation processes to deliver service or products. (Rowbotham, Galloway and Azhashemi, 2007) Since the mid-1980s, the rate of growth of major service sector categories as hospitality services, has been approximately double that of other industries (Daley et al., 1998). Due to the unique characteristics of service operations, such as heterogeneity, inseparability,†¦show more content†¦Information Technology such as Property Management System (PMS) can assist operations managers in collecting guest information in regards to the daily occupancy and number of rooms that have breakfast inclusive. This will benefit forecast the capacity in an effective and efficient way. There is no doubt that better capacity decisions can be made if the demand can be forecast accurately (Betts et al., 2000). Operations managers can better organize staff and equipment, which will enhance the service operations. However, there are still limitations in using the occupancy forecast in predicting the demand in breakfast time of Ava Restaurant, as operations managers are unable to accurately predict the demand of breakfast from walk-in customers. In order to solve the problem of unexpected demand in the breakfast period, the adoption of advance booking is recommended. The hotel can encourage customers to make reservations prior to breakfast time in order to enjoy discounts. Harrison (1993, p. 130) states, â€Å"Demand may be managed through the encouragement of non-peak purchasing through pricing and promotional activity†. As a result, operations managers have a better forecast in anticipation for the actual service operation. A balance of supply and demand can be managed effectively; consequently high service quality and efficient operation can still be maintained, even during the peakShow MoreRelatedHospitality Operation Management : London3631 Words   |  15 PagesHOSPITALITY OPERATION MANAGEMENT Hospitality operation management can be well-defined as one of classification of transmitting the contribution that can be resources, products, services into an necessary output as in goods and better performance of services and healthier utilization of assets by going through some of the management process such as planning, controlling, forming and accomplishing them for a business s strategy in hospitality. INTRODUCTION Mandarin Oriental Hyde Park, London is inRead MoreHospitality: Management and Beverage Operation Essay1176 Words   |  5 Pagesan international food and beverage operation so important? Discuss this by using a system, or process, or method and/ or technique In the hospitality industry, managing the diversity of international food and beverage operation which is important from a food and beverage manager’s perspective can improve the quality of the hospitality services, reduce high turnover in hospitality management and make more profit from the food and beverage operation. Hospitality workforce is consisted of diverseRead MoreThe Food And Beverage Management1506 Words   |  7 Pagesand beverage management is very significant function for each and every hospitality organization. The current research report focuses on the food and beverage operation management (Heizer and et al, 2009). The whole research report is based on case study of Queens Head restaurant and its food and beverage management. The current study includes the assessment of the operation system and its effectiveness for organization. Further, it focuses on the critical appraisal of the operation planning andRead MoreOperations Management : A Transformation Proces s923 Words   |  4 PagesOperations management is defined as the management of the transformation process that uses input into products and services, thus adding a value to the customer. It designs, oversees, controls and improves productive systems for getting work done and a systematic development and control of the processes. As a part of the overall process, requirements and feedback from customers are used to adjust factors in the transformation process, which may in turn alter inputs (Russell and Taylor, 2014). TheRead MoreOperations Management in Hotels2198 Words   |  9 PagesSERVICE OPERATIONS MANAGEMENT IN HOTELS-AN APPROACH TOWARDS QUALITY AND COMPETITIVENESS Introduction There is a growing body of literature that examines the impact that operations management has on the expectations and perceptions of customers as preliminary stages for creating customer loyalty (Armstrong et al, 1997, Johnston, 1999, Becker and Murrmann, 1999, Brady et al, 2001, Hope and Potter, 2006, and Hill, 2005). Therefore, the main purpose of this research project is to introduce the conceptRead MoreUnderstanding Operation Management Issues Of Blackberry Hill Farm3349 Words   |  14 Pagesto recognizing and understanding operation management issues in Blackberry Hill Farm. It will focus on concept and theories of operation management, especially capacity management, staff management and design process and product/service. After applying and critically analyzing the major issue as well as other related issues and causes, the report will provide suggestions and solutions for the farm’s operation management. Given from this case, capacity management plan can help to solve out the problemRead MoreHotel Management : Hotel And Hospitality Management1241 Words   |  5 Pagesday to day management of the hotel and its staff. They are commercial accountability for the budgeting and financial management, planning, organising and directing all of the many hotel services. This includes front of-house(reception, concierge, reservations), food and beverage operations and the housekeeping. However the hotel managers usually have charge of specific areas and units within the business(guest services, accounting, marketing) this is what makes up the general management team. Requirements:Read MoreMgt3610 Baruch Outline2686 Words   |  11 PagesBaruch College Zicklin School of Business - Department of Management Dr. Jonatan Jelen COURSE INFORMATION SHEET MGT 3121 Fall 2011 Course Title: Service Operations Management Course Number: MGT 3121 (UFA – CRN 1077), Fr 6:05-9:00 p.m.; room VC 9-150 Name of Instructor: Dr. Jonatan Jelen Department: Management Phone: 917-340-8250 (use for emergencies only!) Office: TBA Office Hours: Fr 5-6 p.m. E-Mail: Jonatan_Jelen@baruch.cuny.edu Course Description (Catalogue):Read MoreResponsibilities Ad Qualification Requirements Of Hospitality Staff Essay713 Words   |  3 PagesA discussion of the roles, responsibilities ad qualification requirements of hospitality staff (AC 2.2) A Hotel Receptionist or Front Desk Staff is a person who welcomes guests to a hotel and makes them feel at home throughout their stay. A Hotel receptionist or Front Desk Staff make reservations for guests and also deal with guest request whist staying at the hotel. They provide a friendly and welcoming environment. They should be able to present options, alternatives and choice to guests whilstRead MoreWala1046 Words   |  5 PagesA Hotel And Restaurant Management Career Might Be For You Leave a comment  » A career in hotel and restaurant management might be for you if you like to make important decisions, hire staff and run the day to the day operations of your business. It might sound like fun stuff but it is hard work. As a manager, you will be the first one to arrive and the last one to leave. All responsibility will fall on you. The perks of being in hotel and restaurant management business, however, can be great

Personal Finance Smart Goals - 766 Words

Step 1: Set Smart Goals During the Financial planning process of setting goals, making a plan to conquer the goal, and then putting the plan into action are very important. When setting goals remember they are crucial, because learning how to create clear goals is a key to success throughout life. Goals set should be SMART goals, specific, measurable, attainable, realistic, and time bound. A goal should not be vague, it should be precise and descriptive. A goal should also be able to be measured with time and money, plus it should be achievable. Goals should also be practical, and have a specific time period when they are going to be completed by. An intermediate SMART goal set for my friend is to buy a new pair of Nike running†¦show more content†¦Step 4 is weigh the pros and cons, consider how your alternatives and options match with your criteria. You might only want to wait five months, and you may really want Nike sneakers. Step 5 is making a decision, you have to deci de which option meets your criteria. Buying the Nike shoes in 5 months for one hundred dollars may be your best option. Lastly, step 6 is evaluating your results. Was the decision to buy the sneakers a good one and did it work out? Afterwards, think about the decision and whether you liked the results or not. Step 4: Implement The Plan When your plan is in place, the next step is to put it into action. Putting a plan into action can be challenging, sometimes sticking to the goal set is difficult. Even though staying true to a goal is difficult there are guidelines to help. For example, when going to spend money, so you are not tempted to spend more than needed, only take the exact amount needed. Also make sure to review the plan often so when starting to get off of the route to complete a goal, you can adjust quickly and make adjustments. Writing goals on a piece of paper with a picture placed somewhere you see every day helps you stick to it. Good motivation to stick towards your goal is to tell multiple people about it, and then have them ask about your progress. Step 5: Monitor and Modify the plan Many things in life can impact a financial plan. Such as gaining or losing an unexpected amount of money. Losing aShow MoreRelatedPersonal Finance By Rachel Siegel And Carol Yacht1072 Words   |  5 PagesComplete the Assignment: Personal Finance by Rachel Siegel and Carol Yacht (2009); Page 23. Exercise 2. See below: â€Å"Use the S.M.A.R.T. planning model and information in this section to evaluate Alice’s goals (below). a. pay off student loan b. buy a house and save for children’s education c. accumulate assets d. retire e. travel around the world in a sailboat. Discuss your evaluations (p.23). Prepare a two page (double-spaced) essay. Cite references to material that you use in preparing the essayRead MoreEssay about Wk 1 Discussion813 Words   |  4 Pagesdefines an agency problem as a â€Å"conflict between the goals of a firm’s owners and its managers† (Megginson Smart, 2009). It then defines agency costs as dollar costs that arise because of this conflict. In the corporate structure, stockholders are the owners of the firm, and they elect a board of directors to oversee the firm and help protect their investment. The board then hires the right corporate managers to run the firm with the goal of maximizing the wealth of the shareholders. In a vacuumRead MorePersonal Financial Goals And Objectives Essay1044 Words   |  5 Pageswritten financial goal with define action plans that will help you to achieve such goals. Planning is important to set deliberate actions that will guide you in reaching your goals. It is even necessary when you are further from the set goal. When it comes to money, most individuals would love to manage their personal finances so that they achieve maximum satisfaction from each available currency. To achieve this goal, you must first identify the financial goals and set priorities. Personal financial planningRead MoreThe Importance Of Financial Literacy Campaign811 Words   |  4 PagesFourteen hundred billion dollars. That’s how much Americans owe in student loan debt (Federal Reserve). And yet we continue to fund our education with loans. While I am striving to obtain a debt-free education, many of my peers don’t have the same goal. And even I don’t completely understand common monetary proceedings like mortgages or tax returns. To succeed during and after college, we young people need to understand how money works and how to use it wisely. My generation isn’t the only one thatRead MoreLooking Toward the Future1187 Words   |  5 Pagesthis essay, I will discuss three goals I have set for m y future. The three goals will consist of one personal, one professional, and one academic goal in the online environment. In addition to the three goals, I will discuss the SMART goal process while explaining each goal. After discussing my goals toward the future I will create an accountability plan that will help ensure I meet the goals I have set for myself. Personal Goal: Lose 40 pounds My personal goal involves losing forty pounds. IRead MoreUnderstanding And Managing People : Personal Development Plan1684 Words   |  7 PagesUnit: Understanding and Managing people Personal development plan Table of contents: 1. Introduction 2. Methodology 3. What is Self-Managed learning (SML)? 4. Positive influence of self-managed learning 5. Personal Development Plan 6. Progress review 7. SWOT analysis 8. SMART Goals Introduction In this assignment, I shall be understanding aspirations of my career choice; in addition to that, I shall also be understandingRead MoreOrganization Strategies for the Technical Professional1583 Words   |  7 Pagesone small cross section of organization. Intangible items such as time, relationships, information and finances must also be organized in such a way that will improve our ability to be efficient, effective and ultimately successful. Throughout this paper I will be exploring three concepts of organization; Organization of time, Organization of the workspace, and the organization of personal finances. In my opinion, these topics will ultimately prove to be the most relevant to the success of a technicalRead MorePersonal Financial Management1641 Words   |  7 Pagesthings. Unfortunately with accumulation of money, come additional problems and responsibilities alike. Creating a balance of spending and saving is the key to a successful financial life. According to Sharon K. Zoumbaris, author of Teen Guide to Personal Financial Management, It really can be summed up in the most elementary equation: if your expenses are less than your income, the difference represents potential savings and investments. The more you can save, the better your financial foundationRead MoreMicrosoft Excel: Goal Seek and Scenarios Essay1576 Words   |  7 Pagesdifferent uses and environments where spreadsheets can be used: It can b e used in the workplace for creating documents such as cash flow, stock control, profit and loss account and many more. Spreadsheets commonly used in personal needs as well for creating budgeting and tracking finances. Problem solving and Decision making can be influenced by use of spreadsheet, using trend analysis, comparing data and prediction of data can help solve complex and simple problems. In Businesses SpreadsheetsRead MoreA Student s Guide For Financial Planning1387 Words   |  6 PagesPlanning Personal financial planning is comprised of various fiscal fields. Proper budgeting practices, expenses, different forms of debt, retirement plans and savings habits, insurance options, and many others. Having a proficient comprehension of the way these different subjects coexist is fundamental for building a concrete financial basis. Developing ways to progress your financial status early is one way to be prepared for your fiscal future! Budgeting The most basic aspect of personal finance is

Marketing Concepts Terminology - Segmentation - Targeting & Positioning

Questions: 1: Understand marketing terminology and marketing concepts and appreciate the practices, principles, problems and problem solving approaches in marketing and marketing management including the ethical and social responsibility dimensions in marketing. 2: Understand the relationships between the elements of the marketing mix in different business and environmental contexts including consumer buyer behaviour. 3: Demonstrate skills in evaluating marketing problems, concepts and opportunities, and strategy and proposing solutions to marketing tasks. Answers: Introduction The study focuses on studying the buying process and STP of the company. The company chosen is Honda and STP is done for its two product categories. Honda has several manufacturing factories which deal with various car assembly operations. Products that we have considered in Cars category: Honda Jazz Honda CR-V (Honda Team, 2016) Consumer Buying Process The consumer has to undergo a buying decision process while buying a product. It undergoes a thorough cost-benefit analysis. The consumer buying process involves six steps which a marketer uses to their advantage. The six steps are explained as under: Problem Recognition The customer before purchasing any product has a reason to buy what they want. The desire of the customer at times is different what from the actual reality is, this constitutes the problem for a consumer In our case, the buyer will first identify his need requirement. The customer of Honda Jazz segment has a need to buy a car which is economical and the customer of the CR-Vs main requirement or focus is to buy a car with more features. (Jones, 2014) Information Search After the recognition of the problem the next step is to search for the solution, i.e. digging out the information available on the product of their choice. Evaluation of Alternatives Once the customer gathers all the information, the next step is comparing all the options available at hand to make sure that the decision taken is accurate. Customer of today does thorough research while buying products. The customer who will buy any car will research about its competitors. He will discuss with the present customers before making a buying decision. For example, a customer can also think of buying a FORD car in the similar segment instead of a HONDA car. Purchase Decision The purchase decision is not the final step, but is the mid step in the buying process. During this step, the consumer has many options in hand and has done the market survey of the pricing. The consumer at this point decides and considers should the purchase decision be taken or not. Purchase At this stage, the need of the product is there and complete research of the same is done. The decision of the customer to purchase a product is also made. All the steps taken to purchase a product are taken, but still the surety to buy a product is yet not confirmed. The customer can still change his mind to buy or not buy a particular product. Marketing of the product needs to be done equally at this stage also. Post-Purchase Evaluation The process does not end when the product is purchased. The customer loyalty is an important factor every marketer desires for. After the purchase, the consumer weighs the satisfaction he has of the decision taken. They evaluate their decision of purchasing the product. Segmentation, Targeting Positioning STP is an important and most common model applied by Marketers today. It is applied while preparing communication strategies. It aids in prioritizing the marketing scheme and developing and conveying tailor made and pertinent communication to connect with diverse audiences. STP is an audience centric approach and not product centric approach because of which pertinent messages are delivered to commercially engaging customers. (Perner, 2010) Below mentioned is the diagram that explains the concept. Segmentation Segmentation is exploring the needs of the different customers. For example, in the automobile sector some customers main requirements are speed and performance and some others look for space and safety. Segmentation is done while considering the following factors: 1. Demographics It combines any of the factors like Age Gender Income Education Ethnicity Marital status Education Profession An example to explain demographics is of the company Firefox selling the coolest things whose target is a young male category of customers. Another example is about Moshi Monsters which target parent looking for enjoyable, secure and learning space for their children 2. Psycho-graphics It involves qualities and feelings which are associated with behavior and are related to purchase choices which includes outlook, way of life, pastime, risk aversion, individuality and leadership traits. An example of this can be, is Virgin Holidays where segmentation of holidays is done in 6 groups. 3. Lifestyle This refers to leisure pursuit, fun pursuits, activity, holiday, and other non-work instance quest. Companies like on and off-line magazine targets customers with precise hobbies. 5. Life Stages Life Stages is the sequence and ideal stagesof audiences life at different phases. For example Saga holidays target is people above the age of 50. 6. Geography It is the breakdown of the audiences by nation, state, area, city, populace concentration and type of weather. 7. Behavior Behavior is associated with the characteristic of the purchase, brand name and its trustworthiness, its usage, benefits required, delivery channels utilized, response to marketing strategies In some cases, for example the benefits required are the urgency of a product, i.e. when and how early, the product can be delivered. This segment is known as planned in advance segment, as it involves the final minute segment. Example for this factor is Parcelmonkey.co.uk, the company provides on the same day or the following day. 8. Benefit It is the utilization and contentment that are achieved by the customer. For example, SmythsonStationary provides alike commodities to the stationary companies, still their consumers required the signature packing tissue-lined Nile blue boxes which tied with blue color ribbon. Market targeting The inventory stated below, refers to the requirement to appraise the probable and profitable attractiveness of all segments. Criterion Size:The market has to be big so that the segmentation is justified, in case the market is small the segmentation will be smaller Difference:There has to be huge differences in the segments. Money:predictable income should surpass the expenses of extra advertising tactics and other plans. Reachable:Every segment should be reachable and the segment should get all the marketing messages. (Hanlon, 2013) Positioning The Positioningmeans putting into practicewhat is targeted. This is the final step where the task is to recognize how to position the product to reach the targeted audience. After this the marketing mix will be selected as per the customer segment. In order to position the product in the best way it is important to reflect the reason why customers would purchase our product and not of the competitors. This can be done by recognizing the unique selling proposition. Segmentation of UK Economy Age structure 0-15 years:17.3% (male 5, 660, 8910/female 5,380,449) 15-25 years:12.6% (male 4,116,858/female 3,945,148) 25-55 years:41% (male 13,299,733/female 12,843,938) 55-65 years:11.5% (male 3,621,117/female 3,702,718) 65 years and over:17.5% (male 4,990,027/female 6,182,115) (2014 est.) Income of UK The income of the people of the UK is explained below: The earnings of the mean household are26,000 per annum. The average net household income is 38,547. Median hourly earnings for men is 12.50, and 10.91 for women. (2008) In 2010, the median wage in the UK for all jobs was20,801 (Business studies Team, 2014) (Gallina, 2013) Major cities population LONDON (capital) 9.005 million; Birmingham 2.272 million; Manchester 2.213 million; West Yorkshire 1.625 million; Glasgow 1.137 million; Newcastle upon Tyne 874,000 (2011) (Fairtrade Team, 2015) Lifestyle in UK: Work is five days a week and Saturdays are devoted to shopping. The marriage rate is at its lowest On weekends people like to enjoy in pubs and bars, it is also a well enjoyed option with foreign students. (English UK Limited, 2016) There is a multicultural society and the people are very welcoming to the visitors. STP Model of Honda Jazz Segmentation Segmentation of Honda Jazz has been done on the basis of Age criteria, Population of major cities, Income and the lifestyle of people. Targeting Honda Jazz targets the age group of - 25-54 years, the group comprises about 42% (male 13,299,735/female 12,843,937) The product caters to big Cities like London, Manchester, Birmingham which is thickly populated. (HONDA UK Team, 2016) Honda Jazz targets of the Income Group of people with less than 30,000 as this category demands following things which are present in Honda Jazz Reliability Reliability is a real strong point of the Honda Jazz. It has time and again done well in client contentment surveys. It has also performed well in Warranty Directs reliability index. Fuel Economy Fuel economy is 56.5mpg as per official EU fuel tests. These results are in combination with a manual gearbox. - Affordability Honda as a company never provides big discounts, but our product the Jazz is priced in per their competitors such as the Citroen C3 Picasso and Nissan Note. The finance rates for the product are very competitive. People in UK socialize and mingle with their family and friends therefore they need a family car. Honda Jazz has a good seating capacity for four big adults. It can accommodate 5 adults as well. The car has large doors and seats are very comfortable and positioned well. The product is economical for women who work, it is also easy to drive. (Darmadi, 2014) Positioning In order to position Honda Jazz in the minds of the audience the company has planned an advertisement for the launch of the new Jazz The advertisement has the idea of the customer looking for the whole lot in the creation, or a 'fully-loaded' creation. The advertisement focuses on all individual professionals like a musician, athlete, a cook, writer all who desire everything. At the end of the advertisement there is a voice which says, for everyone who desire everything, the all new Honda Jazz is coming. It doesnt have a single thing, but everything. STP Model of Honda CR-V Segmentation has been done on the basis of Age criteria, Population of major cities, Income and the lifestyle of people. The segment of this product is upper class. This class is defined both by their education and hobbies Targeting Honda CR-V focuses on age criteria - 25-54 years, which consists of 41% (male 13,299,731/female 12,843,937) Cities like London, Manchester, Birmingham which is densely populated Honda CR-V targets of Income Group above 30,000 as this category demands following things which are present in Honda CR-V: More Spacious Honda CR-V is a spacious family car. Three people can manage to sit comfortably, with adequate luggage space. This is fully family sized car with fordable seats comfortable for children. More Safety Upper Class likes more safety and are willing to pay for the same. Honda CR-V comes with more safety features airbags, and systems to prevent wheel roll and skidding on the greasy surfaces. The CR-V was presented five stars out of five by crash test organization Euro NCAP. More Features Upper Class desires for extra features like satellite-navigation and a Bluetooth hands-free link, leather trim, electric seat adjustment, a digital radio, keyless entry and start, comfortable journey control on high speed. (KRISTIANTIE, 2010) Positioning The tag line Advanced Slick Stylish signifies itself as to send the message to its target audience who are high income class group and pay more for features and style. Keep on going The road to better never ends, an advertisement campaign describes that the car is more efficient and comfortable during long journeys. Conclusion The concept of buying process and STP of Honda Jazz and Honda CRV is discussed. The buying process involves Problem recognition, Information Search, Evaluation of Research, Purchase decision, Purchase and post purchase evaluation. The Segmentation of Honda Jazz has been done on the basis of Age criteria, Population of major cities, Income and the lifestyle of people. Honda Jazz targets of the Income Group of people with less than 30,000. In order to position Honda Jazz in the minds of the audience the company has planned an advertisement for the launch of the new Jazz. The segment of this Honda CRV is upper class. Honda CR-V targets of Income Group above 30,000. The tag line Advanced Slick Stylish signifies to send the message to its target audience who are high income class group and pay more for features and style. Bibliography Business studies Team, 2014. Market Segmentation. [Online] Available at: https://www.businessstudiesonline.co.uk/AsA2BusinessStudies/TheoryNotes/2874/PDF%20Non%20Print/02%20Market%20Planning.pdf?bcsi_scan_8d5e706812dbbfea=0bcsi_scan_filename=02%20Market%20Planning.pdf Darmadi, E., 2014. Honda Marketing. [Online] Available at: https://www.slideshare.net/limeka/honda-group-assignment English UK Limited, 2016. Life in the UK. [Online] Available at: https://www.englishuk.com/en/agents/english-in-the-uk/life-in-the-uk Fairtrade Team, 2015. THE RESPONSIBLE TRAVELLER: A UK MARKET SEGMENTATION, s.l.: s.n. Gallina, E., 2013. Segmentation: The age of premium and economy brands. Segmentation, 22 October. Hanlon, A., 2013. How to use Segmentation, Targeting and Positioning (STP) to develop marketing strategies. Segmentation, Targeting and Positioning, 17 December. Honda Team, 2016. honda official website. [Online] Available at: https://www.honda.co.uk/cars.html HONDA UK Team, 2016. Advanced, stick and stylish. [Online] Available at: https://www.honda.co.uk/cars/new/crv-2015/overview.html Jones, S., 2014. The six Stages of the consumer process and how to market to them. The six Stages of the consumer process , 18 march. Kristiantie, r. E., 2010. case study: the low sales of toyota yaris compared with all new honda jazz in 4x2 mini medium car segmentation, s.l.: s.n. Perner, L., 2010. Segmentation, Targeting, and Positioning. Segmentation, Targeting, and Positioning.